Our Story

Born in Namibia, Amâna is an international brand of elegance and simplicity aimed to last a lifetime.

Amâna is a Khoekhoegowab word, also known by the ethnic term, Nama authentic to the Namibian ethnicity. Amâna means truthful in Nama.

Amâna was founded in 2018 by Elzane Ludeke, accessories designer and aspiring entrepreneur.

The brand puts aside the idea of what the fashion industry perceives as ‘beauty’. Instead, it focuses on a true and deeper beauty. Being true to yourself if one of the most exhilarating and freeing experiences one can ever encounter. By truly accepting yourself, you can free yourself from a cage created in your mind with the help from media telling you what to perceive as beautiful.

Be you. Be free. Be true to your Taste.