OUR STORY

Amâna is a celebration of craft, purpose, and possibility - a leather handbag brand creating designs that speak to intention and meaning. Since 2018, under the guidance of founder and designer Elzane Ludeke, the brand has been redefining what exceptional craftsmanship can achieve, producing handbags that carry elegance, thoughtfulness, and enduring style.

 

Along with Amâna, Elzane initiated Fabrica, an industry initiative exploring the present and future possibilities of fashion manufacturing in Namibia. Fabrica connects designers, manufacturers, and retailers, fostering skill development, dialogue, and innovation across the local fashion landscape.

 

Every Amâna creation is a testament to the beauty of skill, imagination, and care. The brand envisions a world where design and craft coexist in harmony, where thoughtful creation inspires possibility, and where each piece tells a story beyond itself.